Launches
These projects focus on bringing new brands, products, and campaigns to life through cohesive visual systems and thoughtful execution. From packaging and merchandise to digital campaigns and launch assets, each project translates a core brand identity into real-world applications designed to connect with audiences and create lasting recognition.
Backyard by Vytal
Backyard by Vytal is a cannabis brand launch developed for Vytal Options, centered around a relaxed, approachable lifestyle experience. Using the existing identity system as a foundation, I translated the brand across a range of collateral assets, digital applications, and advertising materials to create a cohesive and scalable launch presence. The work focused on maintaining consistency while adapting the system across multiple consumer touchpoints.
Flower is Female
Flower Is Female is a merchandise line created through CannaContent that centers women and non-binary voices in cannabis. The collection combines bold messaging with fluid visuals to create pieces that feel expressive, wearable, and community-focused. In addition to merchandise design, the launch also supported the This Is Jane Project, extending the initiative beyond product into advocacy and philanthropy.
Jersey Strong Cannabis
Jersey Strong is a cannabis flower product line designed to connect with the modern New Jersey consumer, particularly moms seeking a more approachable and lifestyle-oriented cannabis experience. Using the identity system I created for the brand, I designed packaging for both cannabis flower and prerolls that feels warm, trustworthy, and easy to navigate. The work focused on balancing bold shelf presence with a more refined and accessible tone, creating a product experience that feels familiar, elevated, and rooted in everyday wellness.
Cryo Cure’s Live Cured Flower
A product launch for Cryo Cure’s Live Cured Flower focused on the freshness and quality while translating a complex curing process into a clear consumer experience. Blue foiling was used as a key visual element to create a strong shelf impact, helping the product stand out while reinforcing a sense of cold preservation, precision, and premium quality.
