Social Media
This work focuses on building strategic, visually cohesive social media systems for cannabis, wellness, and lifestyle brands. Each approach balances creative storytelling with platform-specific engagement, creating content that feels consistent, recognizable, and aligned with the brand’s voice across digital touchpoints. Across these projects, I led social media strategy, art direction, and creative execution while navigating highly regulated cannabis marketing environments across multiple state markets, developing compliant content systems that maintained strong audience engagement without sacrificing personality, clarity, or brand identity.
ROAM Dispensary
A modern cannabis retail brand designed around ease, exploration, and a more elevated customer experience. Roam focuses on creating a welcoming environment where product discovery feels simple, intuitive, and intentional, blending curated selection with a calm, design-conscious approach to retail. I led social media strategy, direction, and creative execution for the brand, developing compliant content systems tailored to Ohio cannabis marketing regulations while maintaining a cohesive, engaging presence across platforms.
Vytal Options
A vertically integrated cannabis company focused on patient care, consistency, and education. Built on a “for patients, by patients” foundation, Vytal Options develops its products in-house with an emphasis on quality, safety, and real-world feedback. The brand is centered on making cannabis more accessible through guidance, transparency, and a commitment to reliable, well-crafted products. I led social media strategy, direction, and creative execution for the brand, developing compliant content systems aligned with Pennsylvania cannabis marketing regulations while maintaining an engaging, approachable digital presence.
