The Travel Agency

Digital Experience & Platform Design

The Travel Agency is a New York–based, BIPOC-founded cannabis dispensary that reimagines retail as a journey. The brand positions cannabis as a way to “get away” without leaving the city, blending a travel-inspired narrative with a strong social mission. It aims to make cannabis more approachable while helping repair the harm caused by the War on Drugs.

The work focused on translating this concept into a seamless digital experience. The goal was to balance e-commerce functionality with storytelling, creating a system that feels intuitive, guided, and immersive. Each touchpoint supports product discovery while reinforcing the idea of exploration.

Home Page Redesign

Lead Digital Designer (UX/UI) & Art Direction

The homepage redesign focused on elevating the brand’s first impression while better translating its travel-inspired concept into a digital experience. The goal was to create a more immersive and intuitive entry point that guides users into the platform, balances storytelling with functionality, and reinforces the brand’s role as both a retailer and a cultural destination.

I led art direction and UX strategy, restructuring the homepage to improve hierarchy, clarify navigation, and create stronger pathways into key product categories. I introduced a more cohesive visual system that aligns with the brand’s tone, while refining messaging and calls to action to better support both discovery and conversion. The result is a homepage that feels more intentional, engaging, and easy to navigate.
- Engagement: 38% increase in time on site
- Bounce Rate: 25% decrease
- Revenue Impact: 21% increase in homepage conversions

Award-Winning

Delivery Service Page

UX/UI Lead & Art Direction

The delivery experience was designed to make ordering cannabis feel simple, fast, and accessible while maintaining the brand’s travel-inspired personality. The goal was to create a clear path from browsing to checkout while building trust through transparency and ease of use.

I led art direction and UX design, improving navigation, product discovery, and checkout flow. The page was structured to support quick ordering, with clear delivery information, streamlined browsing, and features like same-day delivery and tracking. Brand moments such as “Project Pigeon” were integrated to add personality and reinforce the delivery-as-journey concept.
- Traffic: 42% increase in delivery page visits
- Conversion Rate: 18% increase in completed orders
- Efficiency: 27% faster average time to checkout

The Travel Agency Blog

Art Direction & Editorial Design

The blog was designed as an extension of The Travel Agency’s brand world, turning educational cannabis content into something more engaging, approachable, and easy to explore. The goal was to create a space that supports learning and discovery while reinforcing the brand’s voice as a trusted guide.

I led the art direction and editorial design system for the blog, focusing on layout structure, typographic hierarchy, and content rhythm. The system makes long-form content easy to scan and introduces subtle visual moments that keep the experience engaging without distracting from readability.
- Readership: 52% increase in returning visitors
- Engagement: 48% increase in average read time
- Content Performance: Top articles drove over 50% of total site traffic