CWCB EXPO
Experiential Design Lead
The Cannabis World Congress & Business Exposition (CWCB Expo) New York is one of the East Coast’s largest and longest-running cannabis B2B trade shows, bringing thousands of industry professionals together at the Javits Center. The event spans cultivation, retail, compliance, finance, and ancillary sectors, making it a key meeting point for brands, operators, and investors across the ecosystem. With New York standing as one of the most influential adult-use cannabis markets in the country, CWCB Expo serves as a critical platform for East Coast expansion, distribution, and retail partnership opportunities.
CWCB Expo Integrated Experience Design
A multi-layer experiential activation supporting CWCB Expo programming across content, engagement, and on-the-ground brand presence. The work included awards design, a branded photobooth experience, guest takeovers, and a “Best Booth” superlatives concept that encouraged interaction across exhibitors. Additional touchpoints included industry influencer POV content, speaker and vendor interviews, a branded Instagram filter, and OOH design to extend visibility beyond the show floor. Each element was designed to increase engagement while creating a more playful, shareable experience within a highly industry-driven environment.
CannaContent Trade Show Experience Design
I developed a CannaContent-branded, lead-gen booth activation designed as a “Cabinet of Curiosities” experience that encouraged exploration and participation. Guests were invited to sign up for a newsletter for a chance to open one of three mystery doors for a prize, turning lead generation into an interactive moment. The booth design included visually rich collateral, “High Gorgeous” mirrors, and a layered physical environment supported by branded accessories such as face masks, hats, and oversized totes, creating a memorable and highly shareable trade show presence.
Proud Mary Lounge Community & Culture Activation
An experiential lounge space designed to center community, culture, and care within the CWCB Expo environment. The first year, the lounge functioned as a relaxed gathering space featuring a product raffle and donation zone supporting The Okra Project, turning foot traffic into meaningful impact. The following year, the activation expanded into a more interactive experience, including drag performers assisting attendees with MMJ card sign-ups alongside playful, immersive elements such as balloon pools, reinforcing the brand’s focus on accessibility, joy, and queer community support within the cannabis industry.
