Henrietta Hudson’s Siren Pride
Creative Direction and Campaign Strategy
Henrietta Hudson’s Annual Pride Event is a flagship NYC nightlife activation for the city’s longest-running lesbian bar, featuring international DJs and brand sponsorships from GO Magazine, Smirnoff, and Curve Magazine.
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Developed the campaign concept, messaging, and content strategy to drive presale momentum and maximize attendance. Planned and executed social and email editorial calendars, coordinated cross-promotion with GO Magazine, and created platform-native content, including talent spotlights, video promos, drink pre-orders, and ticket giveaways to build sustained hype.
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2K presale tickets sold out in two weeks
3.7K total tickets sold, reaching venue capacity
+1.2K social followers driven by giveaway and promotional content
Multi-channel reach amplified through GO Magazine email blasts to a 30K+ subscriber base
