GROHE
GROHE is a German luxury manufacturer of faucets and shower systems with a global footprint across 130 countries. My team prioritized brand-led activations, educational demonstrations, and integrated marketing campaigns to drive awareness, engagement, and product adoption.
April Showers Sweepstakes
Creative Strategy & Direction
“April Showers” was a Pinterest-first sweepstakes to support a Retro-Fit Shower System product launch. The campaign encouraged users to build and pin their “dream bathroom,” turning inspiration into measurable engagement and driving traffic to GROHE’s product pages.
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Contributed to campaign ideation and creative strategy, shaping the Pinterest-native concept and visual approach. Developed supporting email capture and social mechanics to extend the activation beyond the platform. Collaborated on page layouts and user experience to ensure a seamless journey from inspiration to conversion.
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12.6K site visits during the campaign
13-minute average time on product pages
40% email conversion rate
35% social referral conversion
HopeFlows Campaign
Campaign Messaging & Promotional Strategy
“HopeFlows” was GROHE America’s breast cancer awareness initiative, launched in partnership with the Breast Cancer Research Foundation. The campaign engaged consumers and social audiences during National Breast Cancer Awareness Month while supporting a purpose-driven brand initiative.
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Developed campaign messaging and supporting assets across social and email channels. Shaped an integrated communication framework to maintain message consistency, encourage user participation, and align advocacy storytelling with GROHE’s brand voice.
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Strengthened brand perception and awareness around a cause-driven initiative
Increased audience engagement and social amplification
Supported partnership with BCRF while driving measurable campaign reach
Blue By You Event
Event Concepting & Social Activation
“Blue by You” was an experiential activation at GROHE Live! Center in NYC, part of The Architect’s Newspaper Design Showroom Cocktail Crawl. The event engaged industry professionals while promoting the GROHE Enjoy Rewards B2B loyalty program through interactive demos and a social contest.
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Concepted and curated the in-showroom experience, shaping the flow, storytelling, and interactive product demos for the GROHE Blue system. Developed a social contest and raffle, inviting attendees to create and photograph custom sparkling-water drinks. Coordinated promotion across social, email, and direct mail to maximize attendance and participation, linking the live event to shareable content online.
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100+ industry professionals attended
35% of past customers converted to loyalty program members
6% direct sales from attendees, with 23% new email sign-ups
Generated real-time UGC, amplifying social reach beyond the showroom
