Tom’s Guide
Tom’s Guide is a leading digital consumer technology publication providing reviews, buying advice, and editorial coverage across personal tech, audio, mobile, and emerging technology. As part of the Purch Group digital portfolio, the site reached millions of monthly readers and operated within a high-volume, performance-driven publishing environment.
Sound of Summer Sweepstakes
Art Direction & Social Campaign Strategy
Sound of Summer was a seasonal, social-first sweepstakes for Tom’s Guide, created to feature premium audio products while driving engagement and traffic during a key summer period. The campaign aligned editorial content, social promotion, and partner integrations to support audience growth and site visits.
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Led creative direction and messaging for the campaign, producing announcement and product demo videos. Crafted editorial copy and social assets that guided users from social posts to the website, ensuring seamless storytelling and brand alignment.
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20K+ social impressions with targeted reach
3% participation rate
15% site traffic increase during the sweepstakes
Total Solar Eclipse Giveaway
Art Direction & Integrated Campaign Strategy
Total Solar Eclipse Giveaway was a timely, cross-platform promotion for Tom’s Guide, built around the rare 2017 solar eclipse to drive traffic and audience growth. The campaign leveraged editorial relevance and cross-promotion with Space.com to expand reach and funnel new users back to Tom’s Guide content.
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Directed creative concepting and messaging across social and site assets, including posts, banners, and editorial copy. Coordinated messaging to maintain consistency across both brands and maximize audience engagement.
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Generated a site record of 18M hits in one day for the giveaway announcement
Added 2.4K new followers to the brand’s Facebook page
Amplified cross-site engagement through coordinated creative and messaging
