Honey Burlesque
Brand Manager / Creative Director
Honey Burlesque is a Brooklyn-based burlesque troupe and nightlife brand celebrating burlesque, queer culture, and alternative performance through curated live events. Known for immersive themes, strong visual identity, and community-driven programming, primarily hosted at Baby’s All Right.
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Led brand-level marketing strategy and live event execution. Concepted event themes, messaging, and promotional plans while managing end-to-end production for recurring and special events, ensuring consistency across audience experience, ticketing, and on-site flow.
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Helped position Honey Burlesque as a destination nightlife brand within Brooklyn’s LGBTQ+ scene
Built repeat attendance through themed programming and monthly cadence
Supported steady ticket revenue and audience growth through structured promotion and event optimization
Hot Honey
Hot Honey is a recurring monthly nightlife series by Honey Burlesque that merges burlesque performance with an LGBTQ+ dance-party format, primarily hosted at Baby’s All Right. Each edition featured curated performers, rotating themes, specialty cocktails, and coordinated vendors, supported by a consistent visual identity and promotional strategy designed to drive repeat attendance. The format balanced scalable production with strong brand continuity, positioning burlesque as a modern nightlife experience rather than a traditional stage show.
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Co-Concepted monthly themes and event structure, shaping the creative direction, programming flow, and promotional strategy. Managed live event production, performer coordination, vendor integration, and front-of-house experience to ensure consistency and repeat attendance.
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200 average attendees per event
~$4.6K estimated ticket revenue per event
75% repeat attendance rate driven by monthly cadence
20% lift in attendance during themed or holiday editions
Maintained consistent sell-through at a mid-capacity venue
ShEmo (Sapphic Emo Burlesque)
ShEmo was a concept-driven emo burlesque event that reimagined nostalgia-based music culture through live performance and nightlife programming. The experience combined themed acts, DJ sets, custom visuals, and coordinated bar offerings to create a cohesive environment from promotion through execution. Designed to stand out in NYC’s nightlife landscape, the event attracted new audiences while reinforcing Honey Burlesque’s reputation for innovative, genre-blending live experiences.
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Developed the event concept, positioning, and messaging to introduce a new sub-genre within the brand. Oversaw promotion, programming, and live execution, balancing novelty with Honey Burlesque’s core identity.
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300+ attendees for a first-time concept
~$7.5K estimated ticket revenue
Above-average first-event turnout vs. standard monthly events
Attracted new audience segments, expanding the brand’s reach
Merch
The merch system extends Honey Burlesque beyond the stage and into everyday wear through a collection designed to feel bold, playful, and unmistakably fierce. Centered around the custom Honey mascot and the “Fierce Femme” tagline, the collection blends character-driven illustration with expressive typography to create pieces that feel both collectible and wearable. From apparel to branded accessories, each item was designed to celebrate confidence, femininity, and performance while giving the brand a recognizable visual language that could live beyond the event itself.
