Hot Rabbit

Brand Director, Event & Campaign Marketing

Hot Rabbit is a New York–based nightlife and events brand centered on inclusive, queer-led experiences at the intersection of music, performance, and culture. The brand is known for producing large-scale, ticketed events that blend immersive environments, live entertainment, and strong visual identity to create highly recognizable, repeat-attendance experiences.

Owned brand, digital, and experiential strategy across web, social, and live events. Led brand positioning, visual direction, messaging, website management, and end-to-end event concepting and production, ensuring consistency across touchpoints and growth channels.
- Scaled the brand into a flagship nightlife platform with multiple sold-out annual events
- Built a cohesive visual and messaging system across digital and experiential
- Drove sustained audience growth through integrated marketing and community-driven programming

Annual NYC Pride Weekend Programming

Annual Pride Weekend Programming is Hot Rabbit’s flagship multi-day event series, produced to coincide with NYC Pride and designed to drive maximum attendance, ticket revenue, and brand visibility. The weekend featured multiple ticketed events with international DJs, live performances, brand partnerships, and the official afterparty of the NYC Dyke March.

The programming combined tiered ticketing, bundled weekend passes, sponsorship integrations, and coordinated media placements to scale reach and sell out capacity across all events.

Led brand, creative, digital, and event strategy end-to-end, shaping the visual identity, messaging, and promotional strategy. Built an integrated marketing plan across social, email, partnerships, and media placements, including tiered ticketing, weekend passes, and sponsor integrations.
- 5,000+ total attendees across three events
- ~$150K - $175K estimated ticket revenue
- 33% increase in social reach during Pride campaign window
- 21% email list growth driven by ticketing and partner promotions
- Secured major partnerships and media coverage with brands like Smirnoff and TimeOut Magazine

Annual Halloween Party

The Annual Halloween Party is a recurring, theme-driven event built around immersive environments and performance-forward programming. Each year introduced a new creative concept supported by custom visuals, talent booking, and experiential elements, including VIP sections, live acts, costume contests, and interactive installations.

The event consistently drove high ticket demand and repeat attendance, reinforcing Hot Rabbit’s reputation for large-scale, visually distinct nightlife experiences.

Owned creative direction, event concepting, and campaign execution year over year. Developed new visual themes annually and managed digital marketing, immersive programming, and on-site experiences.
- Averages 1,000+ attendees annually
- ~$30K - $35K estimated ticket revenue
- 23% increase in social engagement

Hot Rabbit x Proud Mary Pool Party

Hot Rabbit x Proud Mary Pool Party was a large-scale outdoor summer activation combining nightlife, experiential design, and community partnership. The event featured ten 20-foot lounge pools, live performances, food trucks, vendor activations, and branded lounge areas, creating a full-day destination experience.

The collaboration expanded audience reach through shared promotion while maintaining cohesive creative direction across ticketing, digital promotion, and on-site environments.

Led visual identity, messaging, event flow, and promotional strategy, aligning audiences through cross-channel marketing and UGC-driven social engagement. Coordinated vendors, live performances, and sponsor activations.
- 1,000+ attendees for a single-day outdoor activation
- ~$24K - $25K estimated ticket revenue
- Sold out pre-sale tickets in 24 hours